I'm a Principle Designer with 12 years experience. I manage design, development and product teams but also continue with my practice.
I've worked as a service designer, interaction designer and frontend developer on large scale projects, designing and building design systems for the Co-op, the University of Leeds, many US companies and my own business — Manchester’s Finest.
I believe in:
- using researched based design to achieve user and business goals
- prototyping in code and showing users early and often
- the power of design systems to empower teams to go faster and build trust with users
- collaboration across disciplines to create the best outcomes